skapa Creative

02 · Before there's a logo

First, there are possibilities.

We explore different ways an idea could take shape before deciding which direction deserves to go further.

Exploration sheet

  • Geometric
  • Aa
    Typographic
  • Monogram
  • Negative space
  • Symbol
  • Abstract
  • Structured
  • Expressive
  • Minimal

04 · Detail matters

Simple doesn't mean arbitrary.

Behind a confident mark is quiet construction: proportion, alignment, clear space and optical correction.

Clear space

Optical centre

1 : 1

Minimum size

Alignment

05 · One mark. Every situation.

A logo has to survive the real world.

The same resolved mark, tested against size, colour and format constraints. If it only works in ideal conditions, it isn't finished.

16px

24px

32px

Favicon scale. If the mark collapses here, it needs more reduction.

06 · The finished system

Everything you need to actually use it.

  • Primary logo

    Your main brand signature.

  • Secondary lockup

    An alternative composition for different spaces.

  • Logo mark

    A compact, recognisable symbol.

  • Colour variations

    Versions designed for your brand palette.

  • Black + white

    For environments where colour isn’t appropriate.

  • Digital + print files

    SVG, PDF, PNG and appropriate working/export formats.

    SVGPDFPNG
  • Usage guidance

    The essentials for keeping the logo consistent.

07 · A logo is part of the picture

Sometimes you need a logo.
Sometimes you need the whole identity.

Logo design

A distinctive mark

For businesses that already know who they are and need a distinctive mark to represent it.

Brand identity

The wider system

For businesses that need the wider visual system too: typography, colour, imagery, graphic language and application.

Still working out what the brand should stand for? Explore brand strategy

08 · The result

Recognisable without needing to shout.

Many possibilities. One strong mark.

09 · Questions

Practical questions before you begin.

Logo design sits close to identity and strategy. These are the questions teams usually want answered early.

Logo design focuses on the mark itself: symbol, wordmark, lockups and the files you need to use them. Brand identity covers the wider visual system around it, including typography, colour, imagery and graphic language.

Often yes. If the mark still has recognition and the idea is sound, refinement can be more valuable than reinvention. We assess what still works, what creates friction, and how much change is actually needed.

Primary and secondary lockups, the logo mark, colour and black-and-white versions, plus digital and print-ready formats such as SVG, PDF and PNG, with clear usage guidance.

A well-built logo should work across digital, print, signage, social, packaging and small applications like favicons. We stress-test the mark against those conditions during the design process.

You're involved in the decisions that matter: direction, shortlisting and refinement. We handle the exploration and craft, then bring you clear options rather than an unfinished pile of sketches.

Logo design can stand alone, or sit as the starting point for a fuller brand identity. If the work expands into typography, colour systems and applications, we can continue into that next stage.

READY TO START?

Reduce the noise.
Keep the mark.

If you need a logo that stays clear under pressure, we'll explore the possibilities and refine until the right one remains.