Brand
Build a brand people know is yours.
Strategy, identity and the systems that hold it all together. We build brands with a clear idea behind them and a visual language people can recognise.
The brand system
Think, define, create, refine, systemise.
Five connected disciplines. Use one, or move through the sequence as the brand needs it.
- 01 · ThinkBrand StrategyDefine what the brand stands for, who it speaks to and why it matters.View →
- 02 · DefineBrand IdentityTurn the thinking into a distinctive visual and verbal system.View →
- 03 · CreateRebrandingEvolve an existing brand when the business has moved beyond it.View →
- 04 · RefineLogo DesignCreate a distinctive mark through exploration, reduction and refinement.View →
- 05 · SystemiseBrand GuidelinesTurn the identity into a system everyone can use consistently.View →
Help me choose
Start from where the brand is now.
Connected, not packaged
Use what you need. Keep the thinking joined up.
Some clients only need a logo, or a set of guidelines the team can actually follow. Others need the longer path: strategy into identity into a system people can use.
A rebrand often draws on several of these disciplines at once. We start from the brand as it stands, then decide what should stay, change, or be built for the first time.
Based in Ipswich, we work with businesses across Suffolk and the UK. The work is the same either way: a brand with a reason, and the tools to keep it consistent.
Next
Not sure where to start?
Tell us where the brand is now. We'll work out what it needs next.